Delta Projects - User Guide
Full-stack symbiosis
Delta Projects platform (DSP + DMP + Ad Server + Big Data) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine learning models we can seamlessly move data in real-time to the DSP for proper targeting and campaign execution.
Delta Big Data facilitate the unique reporting capability of our Ad Server as clients for the first time can validate that they have reached their target groups within the campaign.
We have developed our platform in order to meet the demands from media buyers: access to in-depth tracking, profile data and all media partners (video, mobile and display) in one single easy-to-use interface.
Delta Ad Server
Our Ad Server offer real-time reporting and provides real-time executable data and customizable reports that support your campaigns. It is also the first ad server ever that offer global frequencies.
Delta DSP
Our DSP provides full access to programmatic media. With multiple targeting options, built-in fraud detection and several optimizers it ensures the efficiency of your campaigns.
Delta DMP - Tracking
Delta DMP works as the memory to our system – all data we collect is stored here. The collected information gives us a specific picture for each individual browser. In our DSP you will find the DMP in the Tracking-module.
Delta Big Data
The data collected in the DMP gives you a complete blueprint of your target audience and presents an excellent opportunity to build Twins on your most valued target groups. Our big data solution allows you to handpick your audience from a pool of 300 million profiles, creating populations ten to a hundred times bigger than the original data sample (collected in the DMP) – all targetable on an individual level.
We have developed our big data environment over the last 9 years and today it represents one of the most powerful sources for online data in Europe. It contains user data of over 300 million profiles in northern Europe. The data is processed and analyzed in a standard fashion, allowing you to instantly run large and scalable targeting activities towards target groups – both based on their demographics and interests.
Delta Big Data presents an enormous opportunity when you go from traditional "untargeted media spend" to 100% data-driven advertising.
Understanding the programmatic landscape
