Bidding plan is not bidding

The most frequent cause of a Bidding Plan not making any bids is either the setup of the deal, CPM or bidding plan settings.

Double-check the setup in Deals Admin

  • Correct Deal ID?
  • Correct SSP?
  • Correct floor price?
  • Floor price in SSP currency?

Double-check the setup on the Bidding Plan

  • Is the CPM over floor price and margin?
  • Are correct formats in Portfolio connected that matches the formats specified in the deal?
  • Are there any Audience rules or other Media rules enabled that will limit the inventory?
  • Are there any CPM overrides set or formats unchecked in DrillDown?

Still no incoming traffic?

Please ask technical@deltaprojects.com to have a look at incoming traffic behind the machinery.

Not seeing any traffic still?

Then you'll have to contact the Publisher with all the necessary deal information to have them look into it. This is possibly an issue with the publisher setup or not correctly mapped seats.

Hello [Publisher]

We're reaching out to you regarding a deal that's currently not performing as intended.

Problem: We've input the deal details according to below, but we're not seeing any traffic at all. Can you verify that these deal settings are correct?

Deal ID: [Insert DEAL ID, eg. 123456789]
Floor Price: [Insert deal floor price in Publisher currency, eg. 5 USD]
Formats: [Insert the formats the deal is supposed to run on, eg. 300x250]

If the settings are indeed correct, could you please verify that it's set up for the following advertiser?

Buyer/Seat ID: [Insert your Seat ID for the SSP, eg. 12345]
Advertiser: [Insert client, eg. Delta Projects]
Landing page: [Insert the landing page that will be used for the deal, eg. www.deltaprojects.com]

Assuming it's set up correctly, could you check that there are no additional blocks on your end that limits what sites/traffic is being sent to us?

If everything above is as it should, could you please send us an example of an actual bid request you've sent to us for this deal?

Thanks in advance,

Last modified: Tue Aug 07 2018 15:35:08 GMT+0200 (CEST)

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