Set up your Delivery options
In order to set up Delivery options you must have created a Bidding Plan in your Campaign.
The "Delivery"-tab on a Bidding Plan lets you set a number of basic settings and optimizers.
Mark a Bidding Plan and select the "Delivery"-tab.
The "Active"-toggle enables you to set if a Bidding Plan is activated or de-activated in a Campaign.
Set the bidding plan Target eCPM and press enter to save your inserted value. (If you are unsure of what eCPM to set, please contact your local Delta representative for more information about inventory and CPM levels.)
Choose media channels (SSP) for the bidding plan. All channels are pre-set as a standard from the Campaign setting. When you make choices here it will only affect the selected Bidding Plan.
Choose Optimizer for the bidding plan. Please note that Smooth Delivery is default and ensures an equal spend over time for the campaign. When de-activating Smooth Delivery on a Bidding Plan it will let the Bidding Plan spend more budget than the Delivery curve.
Description of optimizers
Our optimizers works by progressively buying placements based on historical values or based on algorithms. The closer a campaign is to being on track with your campaign delivery, the placements with higher historical values it will bid on.
Click (CTR) - The system optimizes based on placements with as high historical CTR as possible.
Hard Click (CTR) - The system optimizes towards placements with a minimum historical CTR of the value you set in the box.
Viewability - The system optimizes based on placements with as high historical viewability value as possible.
Hard viewability (%) - The system optimizes towards placements with a historical minimum viewability value you set in the box.
Placement size - The system optimizes based on placements with as large formats as possible.
Profile - The system optimizes towards browsers with high interest factors on the Client's site. Only possible if tracking is implemented.
Price - The system optimizes towards lowering the CPM when possible and still deliver the campaign on track. E.g. if you have a bidding plan with Target eCPM of 25, then the Price optimizer will work towards lowering CPM as much as possible below 25.
Reach - When the campaign delivery is on track the Reach optimizer will set the frequency to 1 and buy browsers not previously seen in the campaign. If the campaign is not able to deliver on track the Bidding Plan's frequency will be activated again.
Smooth Delivery - The system ensures an equal spend over time for the campaign. When de-activated a Bidding Plan can spend more budget than the set Delivery curve. (Activated by default)
Conversion - The system optimizes based on placements with as high historical conversion rate as possible from the Client's site. Only possible if order tracking is implemented.
Next step: Set up Audience rules for your Bidding Plan
Now that you have entered all your Delivery options you can proceed to set up your Audience rules.
Last modified: Tue Aug 07 2018 15:35:08 GMT+0200 (CEST)