Optimizing your campaign

Now that your campaign is running you might wish to optimize it further. Campaign optimizing can be done in several ways and here we will go through them and set the framework for working with your campaigns.

Please select the KPI you wish to optimize towards:

• Viewability
• vCPM
• CTR
• CPC
• Orders
• CPO / CPA / CPL
• Increase reach
• Increase delivery on media or formats
• Reduce cost with retained quality